Priorité Hotline: 0800 88 11 12
Your loyalty is being rewarded. Priorité is offered to customers who have stayed loyal to Swisscom for a particularly long time and have spent a certain amount on Swisscom products and services. The minimum spend varies depending on the contract duration.

Priorité admission criteria

Products and services included 

  • Basic subscription fees for fixed-network and mobile telephony, Internet, TV and bundled offerings*
  • Billed calls, SMS/MMS and data connections in Switzerland and abroad**
  • Entertainment content on Swisscom TV (channel packages, video-on-demand, pay-per-view)
  • The following Swisscom Internet products and services: Internet Security, Homepage Tool, Hosted Exchange, Hosting, Service Packs, Business Internet
  • Swisscom information service 1811
  • My Service services

*   Discounts granted are not considered/included in the minimum spending. 
**  Value-added services and special numbers from third-party providers are excluded. 

Required minimum spending 

The spending period runs from 1 January to 31 December. The assessment is based on the previous calendar year.

  • 1 to 5 years: CHF 460 per month, incl. VAT
  • 6 to 10 years: CHF 425 per month, incl. VAT
  • 11 years and more: CHF 380 per month, incl. VAT


Further conditions

  • You will be excluded from taking part in the programme if you repeatedly pay late.
  • A reassessment takes place once a year.
  • We reserve the right to change the criteria / offers at any time.
  • Priorité customers benefit from a wide range of extras. By entering the premium programme, you consent to receiving all relevant Priorité information and offers. If you do not want to do so, you can opt out of the Priorité programme via the hotline: 0800 88 11 12.