Priorité Hotline: 0800 88 11 12
To win:
A masterful cake just for you
Tell us why you deserve this cake. Impress us with your story and prepare yourself or a friend for an experience that's sweet and extra special!

Take part and win!

A star confectioner bakes for you

No Priorité anniversary would be complete without a birthday cake. But we’re not eating it ourselves – we’re giving it to you instead. All you have to do is impress us with your story*. It could be your friend’s wedding, your godchild’s graduation, or your own birthday – who is most deserving of a cake made by the Swiss master this year and why?

This isn’t just any old cake – it’s a unique work of art with a direct connection to your story, and it’s made by Swiss pastry chef champion Dominique Buchmann.

Tell us your moving, funny or romantic reasons for why a cake like this would make your celebration complete, and with a bit of luck you’ll get to enjoy a magical, individual culinary creation from the master himself.

* The best stories will be published anonymously here.


The deadline for entering the competition is on 31 March 2019.

Participation conditions:

  • All Priorité customers are eligible to enter the competition
  • Each participant has only one chance of winning
  • No correspondence will be entered into regarding the competition
  • No cash payments will be made and the decision will be final
  • Priorité admission criteria

Prize draw

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